What is demonstrated interest and
why should I consider it?
From Ethan “College Essay Guy” Sawyer
Demonstrated interest is what many colleges and universities use to track
a) how much you (prospective student) like their school and, more importantly
b) how likely you are to enroll if the school admits you. This is important because, for many schools, it is a factor they consider when deciding whether or not to admit you.
Why do schools want to know which students are likely to enroll?
Find the school's most updated "common data set," which is information that the school must publish about their admissions. You can possibly find it here or by Googling "[school's name] common data set."
Once you find the document, look for the section titled "C7" where it lists the "Relative importance of each of the following academic and nonacademic factors in first-time, first year, degree-seeking (freshman) admission decisions." You should find an entry there called "Level of applicant's interest," If the box next to this entry is "Not Considered," then you should not try to demonstrate interest; otherwise, you should consider demonstrating some interest.
How can I demonstrate interest?
Chris Hitchens has worked with hundreds of students as he developed and taught the course titled “College and Career and Symposium." He is an associate member of the Independent Educational Consultants Associate, IECA, and now works exclusively as an advocate for families as an educational counselor.